M02
Interviews
Semi-structured conversations that let a journey's meaning emerge in a resident's own words, not a pre-set category.
Spatial Behaviour
When It's Useful
When a study needs to understand why a journey feels a certain way, not only how long it takes.
STRENGTHS
- Surfaces reasoning and context that structured surveys can't capture.
- Allows follow-up questions when an answer is unexpected.
- Good for building hypotheses before a larger study.
LIMITATIONS
- Time-intensive to conduct and transcribe.
- Findings are harder to generalise across a whole city.
- Interviewer presence can shape what participants choose to share.
Variables Typically Captured
route descriptionemotional responsecoping strategycomparison to past journeys
Process
01
Question
02
Recruitment
03
Conversation
04
Transcription
05
Thematic coding